projects
Scenic World - Identity and Interpretive Solutions
Scenic World is a unique attraction, close to Sydney, that allows visitors to experience to view one of Australia’s most magnificent view in different and exciting ways. Scenic World has the following major attractions which allow the visitor to view and access the magnificent Blue Mountains World Heritage area:
The Scenic Skyway is the only horizontal passenger carrying cable car in Australia. The Scenic Railway is the world's steepest incline railway. The Sceniscender is Australia's steepest cable car ride. The Scenic Cinema screens 'Rapture in Blue' to enable visitors to experience the Blue Mountains in all its splendor on one of those magical, misty mountain days. Walk amongst the towering rainforest trees in an ancient valley past waterfalls and spectacular views. Stuart Fereday has assisted Scenic World in its ongoing multi-million dollar re-development providing identity and interpretive solutions.
Stuart Fereday's work has included the development of a new corporate identity package (logo, colours and market positioning) incorporating this into a complete way-finding system, signage and maps, new brochures and stationary. Further development of the interpretive methods to best let the visitor know what the Scenic World site has to offer. Did the visitor know that they may see a lyrebird near the rainforest boardwalk?, or did they know that old coal mines are still visible? Innovative interpretive systems will be incorporated into the new entry tunnel to fascinate and inform the visitor like no other attraction in Australia.
Future new interactive and interpretive features are being planned to revolutionise one of Australia's longest operating attractions.